I mean, we've all heard of photoshopping, photo editing and airbrushing, but H&M have taken this a step further. Their upcoming lingerie campaign features completely computer generated 'perfect' female bodies. Which is fair enough... but with a real model's head superimposed on the top of this fake fake fake body. So much for embracing real women's bodies. This move simply shows that H&M embraces nothing more than perfection, which isn't real, true or even possible.